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CABLE GROUP AND MUMMERS SIGN TV CONTRACT: WHYY-TV AND CABLE SYSTEMS TO AIR BROADCAST

 CABLE GROUP AND MUMMERS SIGN TV CONTRACT:
 WHYY-TV AND CABLE SYSTEMS TO AIR BROADCAST
 PHILADELPHIA, Dec. 23 /PRNewswire/ -- The 1992 Mummers Parade will be on television after all.
 The Lenfest Group and Comcast, two major area cable operators, are stepping forward to underwrite the television broadcast of the 1992 Mummers Parade, it was announced today. As part of this unprecedented broadcasting arrangement, the cable operators will be providing the program free of charge to all area cable systems and to public television stations. WHYY-TV, Philadelphia, will be carrying the broadcast and participating in the production of the live program, ensuring all area viewers who cannot be on Broad Street an opportunity to watch the parade.
 The Lenfest Group, owners of Suburban Cable, and Comcast, combined represent nearly 800,000 cable subscribers in the Delaware Valley. They are majority owners of Garden State Cable in South Jersey, the area's largest single cable system. Acting as the program producer, Lenfest has obtained exclusive broadcast rights from the Philadelphia Mummers String Bands Association, the Penn Jersey Mummers String Bands Association and the Mummers Comics Association. The two fancy groups have been offered the same broadcast agreement, and it is hoped they will be part of the television broadcast.
 Lenfest is producing the parade on the condition that no advertising be sold as part of the program. Other key parts of the agreement state:
 -- The Mummers receive no compensation for their appearances in the program. However, they will receive copies of the program and may edit them for any non-broadcast purposes.
 -- The Mummers grant to the cable companies a right of first refusal of broadcast rights for the 1993 parade.
 -- The exclusive broadcast right of the cable companies expires on Dec. 31, 1992.
 Corsa, Ltd., a Conshohocken, Pa.-based product marketing and production firm; Mike Strug Associates, an independent video services business; and the Weightman Group, a Philadelphia advertising-public relations company, have been working to facilitate television coverage of the parade after several failed attempts to package a television contract.
 Further details of the TV coverage plan will be made available Tuesday, Dec. 24, at 11:30 a.m., at the studios of WHYY-TV.
 /delval/
 -0- 12/23/91
 /CONTACT: Bob Pfeilsticker of the String Bands, 215-988-9898, or Nessa Forman of WHYY-TV, 215-351-1265/ CO: Lenfest Group; Comcast; Philadelphia Mummers String Bands
 Association; WHYY-TV ST: Pennsylvania IN: ENT SU:


CC -- PH030 -- 5022 12/23/91 18:13 EST
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Publication:PR Newswire
Date:Dec 23, 1991
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