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C&S Marketing Launches IdentityPro; Report Option Gives Lenders Quick Access to Fraud Prevention Tools.

Business Editors

SACRAMENTO, Calif.--(BUSINESS WIRE)--Nov. 3, 2003

C&S Marketing, a leading provider of property valuation and collateral assessment data for the mortgage lending industry, now offers IdentityPro, a new fraud research and quality control tool that gives lenders access to a borrower's records.

IdentityPro is a powerful report that provides users with quick access to fraud prevention tools in their workflow process. The tool searches both public and non-public record services from national and state databases for a summary of the borrower's assets, driver's licenses, professional licenses and real estate property. IdentityPro compiles the information gathered from the record sources and delivers the relevant data to lenders in a single report.

"Intercepting and preventing fraud is best done on the front-end of the lending process and can be simply a matter of fact checking both public and non-public databases," said Steve Schroeder, CEO of C&S Marketing. "IdentityPro enables lenders to automate their fact checking process directly from the LOS input data, allowing them to pro-actively intercept fraud instead of reacting to it."

IdentityPro is part of a comprehensive suite of C&S Marketing detection tools that consistently help alleviate risk and reduce loss. It also offers detailed borrower information for fraud investigation, underwriting, and loss mitigation, giving lenders a first line of defense with quick and easy access to fraud tools that determine risks before they occur.

"Most managers deal with fraud after the fact and as operational exceptions," said Jeff Lebowitz, president of MORETECH LLC. "Exceptions are disruptive and usually add unnecessary expense. The trick is for lenders to systematize fraud detection and management. When the process is embedded in ordinary workflow, the operational costs of fraud management can be minimized. To the extent that IdentityPro helps integrate fraud detection and management into lenders' workflow, they will benefit greatly."

About C&S Marketing

Sacramento, Calif. - based C&S Marketing is committed to providing reliable information and automation services that drive the mortgage lending business. Since 1997, the mortgage industry has relied on C&S Marketing's knowledge and information tools to provide quality control, appraisal review and underwriting process support. The C&S Marketing family of property information tools provide the data, comprehensive geographic coverage, ease-of-use and accessibility lenders need. For more information about C&S Marketing, visit
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Publication:Business Wire
Date:Nov 3, 2003
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