Byte Interactive Announces Record Growth; Strategic Digital Marketing Firm Grows Revenues, Client Base, Employees.
Mike LeBeau, CEO of Byte Interactive, said: "This has been a groundbreaking year for Byte Interactive. The team's ability to secure business from a number of world-leading consumer-products companies only further establishes Byte Interactive as a major player in the industry."
In 2005, Byte Interactive landed three new high-profile new accounts, including BIC, leading supplier of office products; K2 Inc., consumer products company with a portfolio of leading sporting goods brands; and Vitasoy, leading soy foods and beverage company.
"We selected Byte Interactive because the team has demonstrated superior expertise and innovative thinking," said Tim Koletsos, Director, Stationery Marketing, BIC. "Byte is a true marketing partner with a clear understanding of BIC's business needs and our customers' needs - a balance that is critical to the success of our strategic communications initiatives."
In addition to revenue growth from new accounts, Byte Interactive also secured additional business within its existing client base, launching new project work with Nestle Waters and Coty, which included the Web component for the fragrance launches of Sarah Jessica Parker's Lovely and Shania Twain's Shania by Stetson.
Fourteen new employees have joined Byte Interactive since January 2005, including several interactive-marketing professionals with long-time industry experience.
Chris Parker comes to Byte Interactive after spending approximately ten years at Modem Media, where he served most recently as vice president and director of marketing for six years. In this role, he led all aspects of online marketing strategies and execution for all online activities for some of the most successful online brands, including AOL, Revlon, Marriott, Eastman Kodak Co., Philips Electronics, and JCPenney. Prior to joining Modem Media, Parker held marketing manager positions at PC Magazine and Ziff-Davis Interactive, LLC. With more than 15 years of interactive-marketing experience, Parker will serve as Vice President, Client Services at Byte Interactive.
Dave Fiore joins Byte Interactive from Arc Worldwide, a full-service marketing agency offering interactive, direct and promotional marketing. As senior vice president and interactive creative director at Arc, Fiore led creative and concept teams on accounts such as Cadillac, Kellogg's, Keebler, Pfizer and more. Prior to joining Arc, Fiore served as vice president and content group creative director at Grolier Interactive. Before that, he was director of the creative services department at TitanSports, the parent company of the World Wrestling Entertainment (WWE). Fiore comes to Byte Interactive as vice president and creative director of Ideation, responsible for the development of creative strategy and communication platforms for all client engagements.
About Byte Interactive, LLC
Byte Interactive, LLC is a strategic digital marketing agency that specializes in strengthening brand equity and loyalty for global consumer-product companies. The agency creates and executes online, wireless and other digital media campaigns that complement the overall marketing mix, going beyond convention to create positive experiences that best connect consumers to a brand. Byte Interactive work with global clients, including: Nestle Waters North America, Coty Beauty, Heineken USA, Unilever, BIC, Vanity Fair and others. Founded in 1997, Byte Interactive is headquartered in South Norwalk, Conn. You can find more information at www.byteinteractive.com.
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|Article Type:||Company Profile|
|Date:||Jan 4, 2006|
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