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Buylink Names Robert Honeycutt to CEO Post; Seasoned Executive to Accelerate Buylink's Expansion.

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Buylink Corp. today announced the appointment of Robert Honeycutt to the position of chief executive officer.

Previously, Honeycutt was CEO of Mountain View, Calif.-based, where he was instrumental in increasing revenues and negotiating the company's sale to Lycos Inc. (Nasdaq:LCOS) in December 1999. Prior to, Honeycutt was chief operating officer at BARRA Inc. (Nasdaq:BARZ), a global investment technology, consulting and asset management company.

"Buylink's senior management team is a solid blend of financial, retail, technology and marketing experts. Robert's breadth of leadership experience with leading technology and business services companies will add great value to the company," said Buylink co-founder and President Todd Dunning.

Buylink's co-founders, brothers Brian and Todd Dunning, have acted as co-chief executives since founding the company in 1996. Brian Dunning will continue serving as chief technology officer and Todd Dunning will retain his position as company president.

Honeycutt also served as vice president for investment bank Hambrecht & Quist, where he led technology companies through mergers and acquisitions and IPOs, including the IPO of BARRA. After his tenure at Hambrecht & Quist, Honeycutt became chief operating officer at BARRA.

Under his leadership, the company expanded its role from a consulting firm with 230 employees to become a global product-oriented technology company with 850 employees in 15 locations worldwide and approximately $200 million in revenues. Honeycutt also played a key role in developing international services, partnerships and operations for BARRA.

"Robert Honeycutt's credentials are a perfect fit for Buylink. His leadership and experience were in high demand and we are pleased to have him on our team," said Dan Beldy, a partner at Hummer Winblad Venture Partners and Buylink board member.

Ann Winblad, co-founding partner of the San Francisco-based venture capital firm added, "Buylink is well positioned for continued growth and we believe that Robert will accelerate Buylink's global expansion across other fragmented vertical markets." Hummer Winblad is Buylink Corp.'s lead investor.

Buylink's other investors include Ironweed Capital's Derek Proudian, formerly a venture partner with Morgan Stanley Venture Partners, CEO of and partner of Mohr, Davidow Ventures; Ramsey Beirne Associates; the investment funds of both of Silicon Valley's leading law firms, Wilson Sonsini Goodrich & Rosati and Cooley Godward; and prominent specialty retail executives.

Company History

As manufacturers, Brian and Todd Dunning found the difficulties and expense of bringing the right vendor to the right retailer an increasing problem in a highly fragmented industry. In 1996, they devised a solution, founding the first B2B exchange for specialty consumer goods.

Buylink provided a monthly CD to retail subscribers nationwide, bringing them fresh products from a wide range of vendors. As the Internet became a more widely accepted information source, the Buylink CD moved online to, which has since become a rapidly growing exchange with more than 13,000 registered businesses.

About Buylink Corp.

Buylink Corp. facilitates business between thousands of manufacturers of specialty merchandise, merchants and sales representatives from around the globe, in more than 106 countries. The company provides an online nexus for the specialty consumer goods industry by linking vendors with retailers and providing critical decision information and business services.

Buylink brings fresh, vendor-updated product lines to merchants that need the hottest products quickly. Buylink brings vendors thousands of retail buyers for a low customer acquisition cost. Premiere venture capital firm Hummer Winblad Venture Partners is the lead investor in the company. For more information, visit
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Publication:Business Wire
Date:Nov 1, 2000
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