Buyers Choice Award goes to GPR.
LAS VEGAS -- GPR Product Development of Danvers, Mass., won the ECRM/MMR Buyers Choice Award for Cappy, its beverage can "EZ Opener/EZ Closer," designed to open and reseal beverages in cans of all sizes. The award was presented at ECRM's Impulse, Front-End and Checklane EPPS show, held here in February. New York City-based Mission was a finalist with its portable-sized and impulse-packaged cooling towel.
The two companies were selected from dozens of entries in the awards program, samples of which were displayed in the ECRM hospitality area during the EPPS meetings. Buyers cast their votes based on product innovation and packaging.
The patented Cappy was developed to easily open and seal canned beverages. One side of the device slides under the tab and lifts it to open the beverage, while the other side slides onto the tab and is then rotated over the opening, sealing it closed to maintain freshness, prevent spillage and prevent insects from entering. It is key chain ready, child safe and dishwasher safe.
Cappy is available in 12 colors to identify ownership, and it comes in a variety of impulse packages and displays, including singles and a 4-pack for a clip strip display.
"Though my segment hasn't aired, I received two offers on TV's 'Shark Tank,' from Daymond John and Mark Cuban," said company president Gary Richard.
Mission's HydroActive On-The-Go Instant Cooling Towel was created out of consumer demand for a more portable size of its original cooling towel. Its HydroActive technology cools to 30 degrees below average body temperature and is activated by simply soaking the towel with water and snapping it in the air. The towels are reusable, machine washable and chemical free, and they offer UPF 50 protection from the sun. The product retails at $9.99 for the impulse version.
Launched in 2009 by a group of world-class athletes (including Dwyane Wade, Serena Williams, Drew Brees, David Villa and Carli Lloyd), Mission seeks to pioneer thermoregulating innovations to maximize athlete performance and recovery. The company debuted its instant cooling towels in 2012, and has since added a range of cooling gear and accessories, and it recently launched heating accessories.
"There's nothing more important to me than performance and safety--they go hand in hand," said professional soccer player and Olympic gold medalist Carli Lloyd, a Mission cofounder. "We play in all types of weather conditions, and Mission's focus and commitment to helping athletes perform at their best is what puts them in a league of their own and what attracted me to the brand."
Joseph Tarnowski is vice president of content for ECRM.