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BusinessMedia to Launch in December; New Publication Will Serve Media, Marketing and Advertising Professionals in the Business-To-Business Arena.

CHICAGO--(BUSINESS WIRE)--Oct. 5, 1999--

Crawford Communications, LLC announced today its plans to launch BusinessMedia(TM) in December of this year. BusinessMedia will be the first publication to exclusively cover the multi-billion dollar business-to-business media, marketing and advertising industry. BusinessMedia will create a single news source and forum for marketing and media strategists within general (non-trade specific) business-to-business industries such as banking, insurance, technology, e-commerce, telecommunications, healthcare, real estate and business travel to name a few.

Explaining the need for such a publication, the publisher, Joseph DiPietro cites a major dilemma b-to-b marketers face every day: "There is massive fragmentation in the industry. On the media side, there are several hundred business publications for marketers to choose from in four distinct, yet overlapping, categories: newspaper business sections, national business publications, local business journals and now, online business publications." He goes on to say, "BusinessMedia will provide a much-needed and currently unavailable publication where these complex media choices, trends and strategies can be reported on and analyzed."

BusinessMedia, published monthly, will include a wide range of content dealing with b-to-b campaigns, industry news, media providers, b-to-b agency news, b-to-b product and service launches, research, strategic media planning, newsmaking individuals and career issues. BusinessMedia will carry advertising from business publications that sell advertising space to marketers as well as agencies seeking to grow their b-to-b practices. BusinessMedia will also produce an online version and provide forums, trade shows and events that allow its readers and advertisers to communicate and network efficiently with one another. Discussions with prospective advertisers began this week.

BusinessMedia's highly targeted, controlled circulation of 25,000 will be primarily directed to media decision-makers and strategists within b-to-b companies and b-to-b advertising agencies. Publishing executives will round out the circulation base.

Crawford Communications, LLC was formed earlier this year to produce and acquire business publications in traditional and new media.

BusinessMedia is trademarked by Crawford Communications, LLC in the United States
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Publication:Business Wire
Date:Oct 5, 1999
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