Business reply envelopes lift response.
She then asked, "Any insights or statistical variation to report on the benefits of enclosing BREs and bearing the additional postage?"
While some answered that they had tested no-BRE against enclosing one, most agreed that it wasn't even worth testing--enclose them.
Aside from their convenience, which encourages immediate action, one person also suggested that BREs give the renewal notice the look and feel of the bill it is--just like the credit card, phone or utility company's--rather than a promotional device or a request for a favor from the recipient.
Another person said he even receives returned BREs from large corporations--indicating that even big accounting departments like the convenience.
Listserv members were split on whether to include prepaid postage or not, but it seemed that a postage-paid indicia was preferable.
|Printer friendly Cite/link Email Feedback|
|Publication:||The Newsletter on Newsletters|
|Date:||Nov 15, 2000|
|Previous Article:||McMurry Publishing buys Copy Editor, intends to become "leading source" for publishing professionals.|
|Next Article:||Gold Award-winninq MoneyWhys speaks quietly but authoritatively.|