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Business Wire Gains Exclusive Access to Newsroom Editorial Systems At Some 700 Leading Dailies, Broadcast Stations, and Online Sites Served by Canadian Press, Canada's Only National News Agency.

TORONTO -- Business Wire today announced that it will be the only U.S.-based commercial news service to have exclusive access to the newsroom editorial systems of the nearly 700 newspapers, radio and television stations and websites served by The Canadian Press ("CP"), Canada's national news agency.

Business Wire is benefiting from its longstanding reciprocal relationship with CCNMatthews, Canada's leading distributor of news from publicly traded companies. CCNMatthews and CP have entered into a strategic alliance, effective October 1, that creates Canada's leading provider of news releases and related news distribution services.

The new arrangement is especially important for listed companies intertraded on the major North American equities exchanges.

Business Wire becomes the only U.S. service provider capable of simultaneously satisfying disclosure in the United States and Canada, while also reaching major print, broadcast and online media throughout North America via the leading news agencies: The Associated Press and Canadian Press.

"Our collaboration with CCNMatthews provides a huge advantage for Business Wire members who view North America as their core market," said Cathy Baron Tamraz, Business Wire president. "We are the only news distribution service capable of delivering copy directly to the journalists' desktops via their most trusted news providers: CP and AP. Dual-listed companies, in particular, can reap the rewards of our simultaneous disclosure capabilities, coupled with our unrivalled reach to U.S. and Canadian media."

"We chose to partner with The Canadian Press because they are the most recognized media organization in the country," explained Michael J. Nowlan, CEO of CCNMatthews. "Our guaranteed delivery provides Canadian media with easy access to releases in a format they are used to using, thereby improving the chances that messages are seen by the widest possible audience of journalists."

"CP has more than 85 years experience in the Canadian news industry," added Eric Morrison, CP President. "This knowledge of how the media works and what they prefer benefits clients accessing the CP Wire Network to communicate with Canadian newsrooms."

CCNMatthews' alliance with CP includes exclusive access to CP's photo distribution network and related multimedia services.

In addition to providing a gateway to the most extensive IP-based electronic distribution network available in Canada for full-text releases and photos, CCNMatthews also owns the authoritative Matthews Media Directories, the most widely utilized media intelligence resource in the country.

Business Wire members benefit from this exhaustive media database when they order industry-specific circuits, e.g. high-tech, as CCNMatthews pinpoints news delivery to a continuously updated group of targeted journalists.

About Business Wire:

Business Wire was founded in 1961 by chairman/CEO Lorry I. Lokey, veteran journalist and public relations executive. The company's multi-channel delivery network, with access to some 60 international and national news agencies, financial information providers and Web-based news services throughout North America, Europe, Asia, Latin America, the Middle East and Africa, provides real-time, simultaneous access to key audiences -- the news media, trade publications, institutional and individual investors, business-to-business decision-makers and consumers.

Business Wire electronically disseminates some 1,000 full-text news releases daily to the media, the Internet, online services and databases, and the global investment community in 150 countries in 45 languages. Business Wire has 24 U.S. offices, Frankfurt, London, Brussels, Paris, Sydney and Tokyo offices, and reciprocal offices throughout the world.

About CCNMatthews:

As news distribution experts, CCNMatthews focuses on delivering news to the media and investment communities in Canada, the U.K. and globally. Founded in 1983, CCNMatthews' news distribution specialists work from five Canadian offices and one European bureau.

CCNMatthews assists clients in meeting disclosure and communication demands by providing the means to reach media locations and other client stakeholder groups quickly and reliably. CCNMatthews guarantees delivery.

About The Canadian Press, Canada's national news agency:

The Canadian Press, along with broadcast affiliate Broadcast News (BN) and French-language counterparts La Presse Canadienne (PC) and NTR, is Canada's only national news agency.

CP's original reporting from the desks of more than 250 journalists - working 24/7 in bureaus across Canada - is complemented by news from nearly 700 Canadian newsrooms and major news agencies from around the world, all directly connected by the CP Wire Network.
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Publication:Business Wire
Date:Sep 26, 2005
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