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Business Research Methodology.

Business Research Methodology, T N Srivastava and Shailaja Rego, Tata McGraw Hill Education Private Limited, New Delhi, 2010, pages 696, price Rs.350.

Management students are increasingly applying research methods for carrying out their research projects which they undertake as an integral part of their course curriculum. This book has been written with the perspective of helping MBA students to understand the concepts and importance of business research and application of statistical techniques. The language of the text is simple and avoids the use of complex mathematical jargon.

The book comprises sixteen chapters that are organized in a structured and logical manner. Chapter 1 gives an overview of the research process. Chapter 2 introduces readers to the concepts and tools for business research. Interestingly, this chapter also includes the PERT/ CPM techniques which basically are the project scheduling techniques and can be used by researchers and students to schedule their research activities and identify the critical activities and the minimum completion time for the projects they work on.

Chapter 3 explains the various steps of a research process from problem identification to hypothesis development and also covers the preparation of research proposal. Chapter 4 describes the various experimental and research designs and their applications in business environment. Chapter 5 discusses the types of measurement scales and also the comparative and non comparative scaling techniques. Appropriate examples have been used throughout the chapter to enhance understanding of concepts. Chapter 6 covers primary and secondary data and the sources for such data and then goes on to include the data collection techniques. The methodology of collecting data using various tools like questionnaire etc. has been discussed in detail in Chapter 7. Chapter 8-12 cover topics on descriptive and inferential statistics which are taught to MBA students as part of the core paper on Business Statistics. These topics are in fact a prerequisite to learning Business Research Methodology and hence been discussed keeping in mind this perspective.

Chapter 13 explains non parametric tests and Chapter 14 is dedicated to Multivariate Techniques. The knowledge and understanding of the techniques covered in these two chapters are absolutely necessary for usefully analyzing the data collected during business research studies and for Market Research. The researchers and students sometimes avoid applying these techniques for data analysis to get useful results and subsequent conclusions and recommendations solely because they do not have sufficient knowledge of statistical software packages. The Multivariate Techniques have been explained well using SPSS, and snapshots of SPSS outputs are used as and when required. Chapter 15 gives details on report writing which students may find very useful. Chapter 16 deals with the ethical issues in business research.

A list of objective type questions at the end of most of the chapters is a useful addition which students can use to test their understanding of chapter related concepts. All exercises in the book are application based and mostly make use of Indian context. Another attractive feature of the book is in the form of Appendix 1, which gives a list of indicative topics for research projects that students can refer to while selecting a business research project in a functional area. This book is a definitely a welcome addition to the list of text books for Business Research Methods.

Neeta Gupta

Adjunct Faculty

FORE School of Management
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Author:Gupta, Neeta
Article Type:Book review
Date:Apr 1, 2011
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