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Business Modeling for Life Science and Biotech Companies: Creating Value and Competitive Advantage With The Milestone Bridge.

9780415874748

Business Modeling for Life Science and Biotech Companies: Creating Value and Competitive Advantage With The Milestone Bridge

Alberto Onetti and Antonella Zucchella

Routledge

2014

195 pages

$125.00

Hardcover

Routledge Studies in Innovation, Organization and Technology; 35

HD9999

This volume begins with an introduction to The Milestone Bridge business modeling tool, thoroughly examining the difference between a business model and the focus and locus of an enterprise, before delivering an in-depth look at the tools needed to design and implement effective business models in the life science or biotech fields. Onetti is a faculty member of the University of Insubria, Varese, Italy, and the Chairman of the Californian Mind the Bridge Foundation. Zucchella is a faculty member of the University of Pavia, Italy. ([umlaut] Ringgold, Inc., Portland, OR)

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Date:Dec 1, 2014
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