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Busch named brand Budweiser manager.

August Busch IV was recently named senior brand manager for Anheuser-Busch, Inc.'s flagship brand, Budweiser.

Busch will make the move from his former position as brand manager of Bud Dry, where, according to the brewer, he was instrumental in the brand's highly successful rollout.

At his new post, Busch will replace Joseph Corcoran, who will now serve as regional sales vice president in charge of managing the company's field sales force in the Northeast.

Corcoran will move into the position formerly held by Thomas Tramski, who will move to director of marketing resources in St. Louis.

Replacing Busch as Bud Dry's brand manager is Manuel Flores, who had been product manager for the product.
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Title Annotation:August Busch IV; Anheuser-Busch Inc's flagship beer
Publication:Modern Brewery Age
Date:Jul 29, 1991
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