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Busch ads to stay in the "mountains." (Anheuser-Busch Companies Inc.'s western inspired advertising)

Busch beer continues its stint in the mountains with two new 30-second television spots, said an Anheuser-Busch, Inc., executive.

The new spots, which extend Busch's popular Western theme, are part of the brand's "Head for the Mountains" campaign that was introduced in 1979.

The two commercials, titled "Long Gone" and "Long Ride Down," began airing earlier this month. The spots were filmed in Idaho using real cowboys.

In rugged Western fashion, the two spots highlight the essence of being a cowboy and explain that "a job well done still has its rewards" - a Busch beer.

"The spots maintain Busch beer's Western image of hard-working cowboys in a traditional mountain setting, and also continue to communicate our message of a quality beer," said Bill Braunn, senior brand manager for Busch beer.
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Publication:Modern Brewery Age
Date:Jul 27, 1992
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