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Busch, Busch Light offer denim jackets.

Busch, Busch Light offer denim jackets

Busch and Busch Light beers will soon offer denim jackets as part of a fall promotion designed to build sales traffic and generate consumer excitement.

The new point-of-sale displays feature tear-off consumer coupons that present the jacket offer.

"We're offering this promotion to coincide with fall sales opportunities, like football games and tailgate parties," said Bill Ellis, Busch and Busch Light product manager, Anheuser-Busch. "The P-O-S materials feature graphics which help increase sales both on-and off-premise."
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Publication:Modern Brewery Age
Date:Sep 2, 1991
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