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Busch/Busch Light get new graphics.

New graphics featuring improved color definition and greater product imagery will be introduced this month on 12-pack and suitcase packaging for Anheuser-Busch, Inc.'s Busch and Busch Light beer.

Two cans of Busch Light positioned side-by-side on ice now create the focal point of the package. Similarly, Busch beer packages have been updated with a tighter focus on a single can projecting from a background of ice.

"These bold, new graphics speak of refreshment, as well as of quality and value of Busch brands," said David English, senior brand manager for Busch and Busch Light. "We believe these packages will continue to outshine the competition, and that with the uncompromised quality of Busch and Busch Light, coupled with a fresh, new look, our consumers will be drawn to the appealing, crisp images."

In addition, to the debut of the new package graphics, Busch will recognize NASCAR fans by providing a 1993 NASCAR pocket schedule in all 12-packs of Busch or Busch Light in select markets.

"The free pocket schedule is very appealing to Busch NASCAR fans," English commented. "By featuring the availability of this schedule on the outside of our packages, we are helping retailers take advantage of opportunities for increased incremental sales of Busch and Busch Light."
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Title Annotation:12-pack and suitcase packaging for Anheuser-Busch Companies Ltd.
Publication:Modern Brewery Age
Date:Mar 1, 1993
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