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Busch, Busch Light introduce new design on suitcases.

Busch, Busch Light introduce new design on suitcases

New suitcase and 12-pack package graphics with eye-catching consumer appeal were recently unveiled by Busch and Busch Light beers and will soon be available to consumers nationwide, according to executives at Anheuser-Busch.

The new packages feature cold, clean-looking graphics which produce a crisp, sharp look that is hoped will grab the consumer's attention.

"The high-quality package graphics strongly reinforce Busch value - premium beer at a below-premium price," said Bill Ellis, Busch and Busch Light product manager, Anheuser-Busch. "This quality enables Busch and Busch Light suitcases to outshine the competition, especially when stacked side by side."

Overall suitcase sales have increased nearly 24 percent over a year ago, while 12-pack sales have risen 26 percent, making this a good time to introduce new graphics, Ellis explained.

PHOTO : BUSCH PACKS ITS SUITCASE - Anheuser-Busch recently announced plans to introduce new graphics on its Busch and Busch Light 24-can suitcases and 12-packs. According to the brewer, suitcase sales rose 24 percent this year compared to last, while 12-pack sales increased 26 percent.
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Title Annotation:Anheuser-Busch Inc.'s packaging
Publication:Modern Brewery Age
Date:Jan 7, 1991
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