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Burson-Marsteller Takes Top Industry Award for Program to Restore Confidence in the Korean Economy.

NEW YORK--(BUSINESS WIRE)--June 16, 1999--

Burson-Marsteller, the leading global perception management/communications consulting firm, has been awarded the public relations industry's highest honor for a communications program aimed at restoring confidence in the Korean economy during the Asian financial crisis of 1998. B-M's "Sovereign Economic Communications" program garnered a Silver Anvil at the annual awards ceremony held by the Public Relations Society of America. Winners of the Silver Anvil represent the finest examples of public relations programming in the industry.

Burson-Marsteller began working with the Ministry of Finance and Economy of the Republic of Korea in early 1998, at the beginning of the financial turmoil. Together they successfully communicated the government's reform plan to the international economic community and differentiated Korea from other nations in crisis. Today, Korea's stock market is up over 45 percent in dollar terms compared to a year ago. Media and other commentators have lauded Korea's commitment to reform and recovery. The Wall Street Journal recently noted that the "open attitude (of the Ministry of Finance and Economy) was a big hit with investors."

"The Sovereign Economic Communications program conducted for the Korean Government is unique in the industry," said Chris Komisarjevsky, chief executive officer, Burson-Marsteller Worldwide. "Few, if any, communications firms have the breadth of knowledge of the issues affecting the global financial markets, nor the worldwide network of professionals, as does Burson-Marsteller."

"This award and Korea's success in communicating its economic reform plan provide compelling evidence of our expertise and leadership in helping governments address critical economic issues," said Gerry Elias, the New York-based Director of B-M's Sovereign Economic Communications Group. "We have seen with the Asian financial crisis that a country's economic health is driven in large part by perceptions. We developed the Sovereign Economic Communications product with the idea that by taking control of the dialogue and managing these perceptions we can generate tangible economic benefits for a country."

Burson-Marsteller is the leading global perception management/communications consulting firm. A part of the Young & Rubicam Inc. (NYSE: YNR) network since 1979, the firm links, philosophically and electronically, the knowledge and insight of more than 2,000 professionals in 35 countries, operating in multiple functional and industry practice specialties. The B-M network in the United States includes offices in Chicago, Detroit, Los Angeles, Miami, New York, Pittsburgh, Sacramento, San Diego, San Francisco, and Washington, D.C. An advanced technological infrastructure and electronic Knowledge Network link professionals throughout the world.
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Publication:Business Wire
Geographic Code:1USA
Date:Jun 17, 1999
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