Burrell Communications Wins Allstate African-American Account.
Burrell Communications will provide Allstate with integrated communications services to increase its brand preference among African-American consumers in the very competitive auto insurance category.
"We're pleased that Allstate recognized the great work we've done for our clients, and we're looking forward to creating effective, culturally relevant campaigns for the company," said Fay Ferguson, co-CEO, Burrell Communications.
Last year Allstate launched new advertising to appeal to the African-American market, an extension of its "Our Stand" campaign, featuring actor Dennis Haysbert.
"Burrell has demonstrated its ability to create distinctive, integrated programs that motivate consumers," said Melissa Sturgeon, manager of multicultural marketing communications, Allstate Insurance Company. "We want fresh cultural insights and ideas that produce results as we take our campaign to the next level."
Burrell Communicatons is a full-service marketing communications company with offices in Chicago and Atlanta. In business for more than 30 years, Burrell Communications is a leader in understanding and motivating consumer behavior in the African-American and young, adult, Yurban (R) markets. With close to $200 million in annual billings, the agency's client roster includes McDonald's, Procter & Gamble, Toyota, General Mills, Verizon, Sears, Marriott International, Nielsen Media Research, Bacardi and Lexus. For more information, visit www.burrell.com.
The Allstate Corporation (NYSE:ALL) is the nation's largest publicly held personal lines insurer. Widely known through the "You're In Good Hands With Allstate(R)" slogan, Allstate helps individuals in approximately 17 million households protect what they have today and better prepare for tomorrow through approximately 13,600 exclusive agencies and financial professionals in the U.S. and Canada. Customers can access Allstate products and services such as auto insurance and homeowners insurance through Allstate agencies, or in select states at allstate.com and 1-800 Allstate(R). Encompass(SM) and Deerbrook(R) Insurance brand property and casualty products are sold exclusively through independent agents. Allstate Financial Group provides life insurance, supplemental accident and health insurance, annuity, banking and retirement products designed for individual, institutional and worksite customers that are distributed through Allstate agencies, independent agencies, financial institutions and broker-dealers.
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|Date:||Aug 3, 2005|
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