Burleighs Gin's beardy hipster makes a splash.
We're keen trend-spotters here at The Grocer, and we have a tip for you: gin. It's gonna be big.
Getting the jump is Burleighs Gin, which is seeking growth funds on Crowdcube.
It's supporting the push with a video. And it's a special one. To a backdrop of smooth muzak, a funky hipster adjusts his hat, strokes his beard and occasionally frowns a bit. Closeups ensure we notice his pocket watch chain, hand tattoos, neckerchief and Mumford & Sonsrivalling waistcoat collection. You half expect him to ride oon a penny-farthing. It's an arresting way to present the facts about Burleighs, which we learn is 'ocial partners' with Scottish rugby player Doddie Weir, the Leicester Tigers and, er, Marilyn Monroe. What? If that doesn't make you want to hand over PS15k for a 4.5-litre rehoboam of pink gin, nothing will. Good luck guys!
Ballad of a gin man: Burleighs' hipster cradles a bottle