Burkey off on more adventures.
The two brothers have set up the Burkey Bear Company to bring the name of their creation - and his adventures helping people to move home - to the attention of children everywhere.
Burkey started life nearly two years ago as part of a campaign to help Wolverhampton win city status.
The character was emblazoned on the sides of the vehicles operated by the brothers' removal company, the Burke Bros Moving Group.
But as their trucks rumbled around the country with Burkey backing Wolverhampton's bid, children clamoured for more.
'We started getting requests for more stories and cuddly Burkey Bears,' said Gary.
'We included the house-moving adventures of Burkey and his friends, including Tiger Tantrum, Fred Frogly and Penny Pelican, in comic strips and they were a great hit with the kids. Soon I began to realise we had more on our hands than a vehicle for promoting Wolverhampton and our own moving group.'
Burkey already has his own website - www.burkeybear.com. Now the whole idea is being extended.
The new project, which requires investment of several hundred thousand pounds, has already won substantial backing from more than 30 private companies and individuals.