Burger King Corp. announces plans to expand in Edmonton, Alberta.
This is the only area in North America where Burger King Corp. had granted a third party the exclusive right to use the Burger King(r) trade name.
The exclusive license had been granted to William R. Jarvis and James D. Rae to settle an earlier dispute over ownership of the trade name in Canada. While the pair had the right to use the trademark name, they did not have a license to use the familiar BUN HALVES LOGO(r) which is trademarked by Burger King Corp. The new agreement with Burger King Corp. requires them to cease use of the Burger King(r) trade name and clears the way for unrestricted development of Burger King(r) restaurants.
"This move signals the start of building the Burger King(r) brand in the area of Alberta north of the 52nd parallel," said George Hoffman, vice president of Burger King Corp.'s Canadian subsidiary. "We are very excited to be entering this market to take advantage of this wonderful development opportunity."
While there are currently no Burger King(r) restaurants in Edmonton, there are 213 Burger King(r) restaurants in other locations throughout Canada. Burger King first entered the Canadian market in 1970.
Burger King Corp. is a subsidiary of Grand Metropolitan PLC, one of the United Kingdom's largest international companies. GrandMet is a world leader in the food and drinks business with sales of $12 billion. Other U.S. subsidiaries of GrandMet include The Pillsbury Co., Haagen-Dazs, Carillon Importers, Heublein Inc., The Paddington Corp. and Pearle Inc. Burger King Corp. and its franchisees operate more than 7,900 restaurants in 58 countries and international territories. In Fiscal year 1994, Burger King Corp. had systemwide sales of $7.5 billion.
CONTACT: Burger King Corp.
Kim Miller, 305/378-7277
Burger King Restaurants of Canada Inc.
George Hoffman, 416/626-7400
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|Date:||Aug 29, 1995|
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