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Building society savers boost Air Ambulance funds.

THE North West Air Ambulance is calling for more savers to open building society accounts that raise money for their life-saving helicopters.

The charity has paired up with Furness Building Society to offer "affinity" accounts.

Furness gives an annual cash paREyment to the air ambulance from its own funds, based on the total average balance in all of the air ambulance accounts, as well as paying savers interest. Two helicopters are run by the charity at a cost of pounds 4m a year. Furness has already donated pounds 330,000 towards the cost.

North West Air Ambulance spokesman Nick van Breemen said: "Every charity is under increasing pressure to raise funds in the current economic climate.

"Every donation we receive is tremendously important to us and our supporters work tirelessly on our behalf.

"The affinity account is unique because it raises funds while providing return on savings for our supporters."
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Publication:Daily Post (Liverpool, England)
Date:Oct 27, 2010
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