Budweiser rings in holidays with promos.
More than $1 million in media support will help Budweiser, Bud Light and Bud Dry Draft ring in a holiday tradition beginning in December with the Budweiser Family Holiday promotion.
Life-size Budweiser Clydesdale displays including the Clydesdale hitch and wagon will be featured during the campaign, said an Anheuser-Busch spokesperson.
Another holiday tradition continues with the 1990 Budweiser Holiday Stein, featuring the Clydesdales in a winter setting. The stein, designed by Susan Sampson, will have its own display.
"This year's Holiday promotion with the Budweiser family of beers and the Clydesdales makes for a perfect holiday combination," said Thomas Sharbaugh, Budweiser group brand director. "The Budweiser Holiday Stein continues to be a favorite among collectors everywhere."
Special holiday packaging of the Bud family 12-packs and suitcases will be featured in the promotion.
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|Publication:||Modern Brewery Age|
|Date:||Oct 8, 1990|
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