Printer Friendly

Budweiser rings in holidays with promos.

Budweiser rings in holidays with promos

More than $1 million in media support will help Budweiser, Bud Light and Bud Dry Draft ring in a holiday tradition beginning in December with the Budweiser Family Holiday promotion.

Life-size Budweiser Clydesdale displays including the Clydesdale hitch and wagon will be featured during the campaign, said an Anheuser-Busch spokesperson.

Another holiday tradition continues with the 1990 Budweiser Holiday Stein, featuring the Clydesdales in a winter setting. The stein, designed by Susan Sampson, will have its own display.

"This year's Holiday promotion with the Budweiser family of beers and the Clydesdales makes for a perfect holiday combination," said Thomas Sharbaugh, Budweiser group brand director. "The Budweiser Holiday Stein continues to be a favorite among collectors everywhere."

Special holiday packaging of the Bud family 12-packs and suitcases will be featured in the promotion.
COPYRIGHT 1990 Business Journals, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1990 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:Modern Brewery Age
Date:Oct 8, 1990
Previous Article:Pilsner Urquell bucks trend with increase.
Next Article:Sharp's shipped to U.S. military personnel.

Related Articles
Mardi Gras becomes beer battleground.
Bud hits the slopes with new sponsorship.
A-B says Irish Derby will break records.
A-B invites consumers to try same-day Budweiser. (Weekly Micro/Import Beer Report).
SD retailers ask A-B to leave "Bud World" at home.
Hispanic activists propose Budweiser boycott.
Miller says it will continue aggressive marketing plan.
Another "Budweiser" will be sold in St. Louis.

Terms of use | Privacy policy | Copyright © 2021 Farlex, Inc. | Feedback | For webmasters |