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Budweiser counts on green of St. Patrick's Day yearly promotion.

The Irish eyes of the Budweiser family of beers may be smiling on St. Patrick's Day thanks to an array of retail promotions highlighted by the return of model Kathy Ireland.

"We're delighted to have Kathy back to help the Budweiser family of beers celebrate St. Patrick's Day in style," said August Busch IV, vice president of Budweiser brands. "We enjoyed record numbers for St. Pat's retailer participation in 1992 with Kathy aboard, and we expect the momentum to result in even greater success in 1993."

In addition to posters, Anheuser-Busch will offer point-of-sale support by way of life-size stand-up displays of Kathy Ireland, along with cooler stickers and case cards.

Additionally, Ireland will appear in a television and radio campaign that will run during the weeks prior to St. Patrick's Day. Ireland will also act as the Bud spokesperson for its annual "Shamrocks for MDA" promotion.

"'Shamrocks for MDA' gives consumers an opportunity to participate in the festivities of St. Patrick's Day while making a worthwhile contribution to the Muscular Dystrophy Association," Busch explained.
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Title Annotation:Anheuser-Busch Companies Inc.
Publication:Modern Brewery Age
Date:Jan 11, 1993
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