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Bud to be sold in Mexico.

Bud to be sold in Mexico

Budweiser beer was introduced recently into Mexico, Anheuser-Busch International, Inc. has announced. The brand, the world's best-selling beer, will be distributed by Cervezas Internacionales, S.A. de C.V., a wholly-owned subsidiary of Modelo S.A. de C.V.

The beer to be sold in Mexico will be packaged in 12-oz. cans only and will be brewed at A-B's Houston brewery. "Priced competitively with other import brands in Mexico," Bud will be supported with advertising and sales promotions targeted to import beer drinkers, A-B said. Distribution will begin in Mexico City, Guadalajara, Mazatlan, Acapulco and Cancun, with subsequent introductions in other cities planned.

"The Budweiser introduction in Mexico represents a logical next step for our brand as we continue to explore and develop beer markets outside the U.S., where beer sales total 3.5 times our domestic industry," John H. Purnell, chairman, A-B International, stated.

According to Ernesto Amescua, president, Cervezas Internacionales, reception of Bud in Mexico is expected to be positive. "Based on increasing consumer demand for import brands, we're confident about Budweiser's sales potential in Mexico. America's best-selling beer has also been well received in other international markets, and we expect the same positive results here," Amescua said.
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Title Annotation:Budweiser beer
Publication:Modern Brewery Age
Date:Jul 24, 1989
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