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Bud light announces super bowl plans.

Over the past few years, Bud Light has taken over cruise ships, hotels and even an entire town. For its next act, the Official Beer Sponsor of the NFL will create the ultimate #UpForWhatever experience at Super Bowl XLIX: Bud Light House of Whatever.

As a continuation of the brand's "Perfect Beer for Whatever Happens" creative campaign, which was introduced at Super Bowl XLVIII and continued with this summer's Whatever, USA, event, Bud Light is bringing the first-ever House of Whatever to Super Bowl XLIX, featuring three days of unforgettable parties, amazing concerts and one-of-a-kind activities. Just like Whatever, USA, the House of Whatever will reward consumers 21 and older who prove they are truly up for whatever happens next.

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Title Annotation:Brand SPOTLIGHT
Publication:Beverage Dynamics
Date:Jan 1, 2015
Words:120
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