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Bud family sees new secondary packaging.

Bud family sees new secondary packaging

The Budweiser family of beers, Budweiser, Bud Light and Bud Dry, has announced the introduction of bold new "super graphics" on all of its secondary packaging.

The new graphics feature ice-cold product shots for consumer appeal and are intended to increase impulse sales. These new graphics will be seen on all 12-packs, targeteers, A & Eagle basket carriers and suitcases.

"This approach to packaging is distinct and very eye-catching," said Tom Sharbaugh, vice president of Budweiser brands, Anheuser-Busch, Inc. "We wanted our new packaging to stand out on the shelf, and we feel these graphics achieve that goal."

PHOTO : THE BUDWEISER FAMILY of beers has received new "super graphics" on all secondary packaging, which is intended to increase "impulse sales," according to the brands' brewer, Anheuser-Busch, Inc.
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Title Annotation:Budweiser family of beers
Publication:Modern Brewery Age
Date:May 6, 1991
Previous Article:Molson revives "Canadian Wildlife" ads.
Next Article:California wholesalers meet at 44th convention.

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