Printer Friendly

Bud backs U.S., Olympic soccer.

Bud backs U.S., Olympic soccer

Budweiser and its brewer, Anheuser-Busch, Inc., announced it has signed its largest and most extensive domestic soccer sponsorship agreement to date with the United States Soccer Federation and Soccer USA partners.

The agreement will make Budweiser the exclusive malt beverage sponsor of the U.S. Soccer Federation and its national team programs, including the U.S. World Cup Team and U.S. Olympic Team.

"With the World Cup coming to the United States in 1994, we can't think of a better time to extend our association with the U.S. World Cup Team and the National Team program," said Patrick Stokes, Anheuser-Busch president. "We are pleased with the continued development of the U.S. teams, and the Federation's four-year broadcast contract with SportsChannel America."

Budweiser's most recent soccer sponsorship was the "Budweiser Challenge Cup," a two-game series of outdoor games between the U.S. National Team and all-stars from the Major Soccer League.
COPYRIGHT 1990 Business Journals, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1990 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Title Annotation:Budweiser Eagle Brands, Anheuser-Busch Inc. sponsorship deal with United States Soccer Federation
Publication:Modern Brewery Age
Date:Oct 29, 1990
Previous Article:Philip Morris, Miller see 3rd quarter rise.
Next Article:Elders' price to Asahi gets cut.

Related Articles
USOC gets $5-million donation from A-B.
Anheuser signs multi-year World Cup deal.
Bud ads at Iran game.
Court blocks Anheuser in German market.
Budvar loses rights to Bud name in Hungary.
Tsingtao Brewery Company Ltd. (Business Briefs).
Anheuser increases stake in Tsingtao.
Anheuser-Busch to sponsor Beijing Olympics in 2008.
WTO rules A-B can use trade names in Europe.
Budweiser won't be the only beer at World Cup matches.

Terms of use | Copyright © 2016 Farlex, Inc. | Feedback | For webmasters