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Bud Dry makes it big in Texas markets.

Bud Dry makes it big in Texas markets

Bud Dry, the first premium-priced dry beer produced by Anheuser-Busch, Inc., is already making strong market share strides, including the Texas market, according to state and city research conducted on behalf of the brewer.

First introduced into test markets in April 1989, Bud Dry, slated for national distribution later this year, is performing at introductory levels equal to products of competing brewers, the company said.

In just six months of statewide distribution in Texas, Washington, Oregon and Colorado, Bud Dry has achieved a 2.5 percent market share average.

In Seattle, Anheuser-Busch claims Bud Dry's market share exceeds that of Miller Lite and is equal to Rainier Dry. The product also exceeds Coors Light in Minneapolis, and is larger than the entire import category while approaching Genuine Draft in Denver.

Overall, Bud Dry exceeds or matches first year volume of Genuine Draft in three of four states where it is sold, a brewery spokesman said.
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Title Annotation:Anheuser-Busch, Inc.
Publication:Modern Brewery Age
Date:Mar 19, 1990
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