Printer Friendly

Bud Dry expands on-premise promos.

Bud Dry expands on-premise promos

Bud Dry Draft, expanding on its targeting of contemporary adult on-premise accounts, has introduced the new "Why's Guys" promotion, a new sampling program designed to further increase consumer recognition of the brand in bars and restaurants throughout the country.

The "Why's Guys" are male and female representatives for the product who make "Try Bud Dry" a personal request by entering various on-premise accounts, distributing Bud Dry promotional items and encouraging consumers to sample the brand in hopes of building greater brand loyalty.

"It's a new variation on the trade call routine," said August Busch IV, Bud Dry senior brand manager, Anheuser-Busch, Inc. "The |Why's Guys' are ambassadors for the brand, and will be highly visible during account calls, asking patrons to sample Bud Dry Draft and experience a whole new world of beer-drinking taste."

The promotion is an extension of the "Why Ask Why" advertising campaign, which broke in September 1990 and was named last year's "Best Beer Campaign of the Year" by the American Bartenders Assn.

The campaign will be supported by a wide line of brand merchandise, featuring the "Why's Guys" logo, Busch said.

PHOTO : "WHY'S GUYS," Bud Dry's new promotion to expand on-premise sales, will feature men an women who travel to popular restaurants and taverns throughout the country and encourage consumers to try Bud Dry.
COPYRIGHT 1991 Business Journals, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1991 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Title Annotation:Anheuser-Busch Companies Inc.
Publication:Modern Brewery Age
Date:Jun 3, 1991
Previous Article:Coors Light must drop its slogan.
Next Article:Guinness chairman addresses meeting.

Related Articles
Budweiser rings in holidays with promos.
A-B launches renewed attack on Miller.
Bud Dry outsells other rollout brands.
Bud family sees new secondary packaging.
Anheuser-Busch will offer same-day beer.
Miller begins new wave of attack ads.
Anheuser quashes Bud Pong.
Domestic policy: bars and restaurants embracing new products, packaging and placement ensure American brews are as popular as ever.

Terms of use | Copyright © 2018 Farlex, Inc. | Feedback | For webmasters