Brush upon your make-up skills.
Kate Donnelly has no doubt that the right make-up tricks can make any woman feel fresher - and look younger.
As co-founder of make-over experts Peaches and Cream she deals with hundreds of clients a year of all ages.
"People come in and say, 'I don't want to look like I'm wearing make-up' but why not? "Wearing make-up is a positive thing and as much a part of what you've got on as your dress for the races, business suit or wedding gown.
"It makes you look lady-like, feel polished and more feminine.
"Even subtle neutral shades look great when they're applied correctly."
Based in Dale Street, Peaches and Cream was founded in 2005 when Kate met her business partner Nicola Smith when they were both studying at Hugh Baird College.
They now have a busy waiting list for appointments from brides wanting a make-over, those preparing for a night and office workers seeking some 'me' time.
Peaches and Cream are even opening a University of Peaches and Cream - a series of light-hearted but fun lessons - to spread the message about their passion for beauty.
So what are Kate's tricks of the trade when it comes to using beauty products to hold back the years? Concentrate on your eyebrows Kate explains that they break up what is a large area of skin on the face and can deflect the eye away from those fine lines.
"Nice groomed eyebrows soften the whole face. A we age our eyelids can lose elasticity but great brows will help with lift in that whole area."
As our brows can fade with age she also advises using a brow pencil to help with colour and shape.
Confidence. "Don't see your age as a negative. It's important to pamper yourself a little and spend time and effort on your make-up.
"The results are always worth it."
The eyes have it.
Go for softer, smudgier eyes but don't be afraid of colour.
"Colour is about your personality not necessarily just your skin tone. Neutral shades are fine for the day but try a gunmetal grey for night time."
Be a blush baby. "Opt for peachy, warmer tones rather than brights that can be too harsh."
Invest in a primer. For some of us these seem like a pointless purchase but Kate says they're crucial for older skin.
"We use L'Oreal Studio Secrets as it smoothes and resurfaces skin before make-up and gives almost a photo-shop effect. Use it after your moisturiser but make sure it's been well absorbed first."
Get the foundation right. We all want good coverage for our skin but that doesn't mean applying more make-up.
"You want a foundation that won't sit in your fine lines. If it does it will just accentuate them.
"You don't want a totally matt finish because that will flatten the surface of the skin."
Another tip is to apply with fingers rather than a brush to make sure it doesn't simply sit on the surface of the skin.
Neutral lip liner. Tired of your lippy or gloss 'bleeding' into the surrounding skin? Use neutral lip liner all over the lips first and then apply lipstick.The liner gives the lipstick something to hang on to," explains Kate.
Shimmer shimmy. Shimmer on the brow bone or a touch on the ball of the eye adds that little get you noticed sparkle.
"There's no reason why you can't up the glamour no matter what your age," says Kate.
NEW LOOK: Kate Donnelly of Peaches and Cream on Dale Street AFTER: Sarah Green was made up with her new look