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Bruin Sports Capital Acquires US Marketing Agency Engine Shop.


12 November 2015 - US-based Bruin Sports Capital, a media, sports, marketing and branded lifestyle venture launched in 2015 by George Pyne has acquired US-based marketing agency Engine Shop, the company said.

Terms of the deal were not disclosed.

The New York City-based agency also operates from offices in Los Angeles, Miami and Atlanta.

This is the latest major deal for Bruin Sports Capital following its investment in NFL On Location last April, which launched Bruin's presence into the global sports and entertainment hospitality industry by offering unique access and experiences at marquee NFL events including the Super Bowl, Pro Bowl, Draft and International Series Games.

The acquisition of Engine Shop establishes Bruin Sports Capital in global sports marketing services, expanding its portfolio of platform businesses.

Engine Shop management will continue to operate the business and Bruin Sports Capital Partners, led by David Abrutyn will collaborate to support their efforts and help drive the further growth and expansion of the agency.

Bruin Sports Capital is a privately held international media, sports, marketing and branded lifestyle company. Bruin Sports Capital raised USD 250m in equity capital, which provides for USD 500m dollars in buying power to acquire, operate and build businesses in the respective segments.

WPP, a British communications services group, is leading Bruin Sports Capital's international syndicate of investors. George Pyne, an international business executive, founded Bruin Sports Capital in 2015.

Country: USA

Sector: Advertising/PR

Target: Engine Shop

Buyer: Bruin Sports Capital


Deal size in USD:

Type: Corporate Acquisition


Status: Closed

Buyer advisor: , ,

Comment: Terms of the deal were not disclosed

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Publication:M & A Navigator
Date:Nov 12, 2015
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