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Brookshire's Food & Pharmacy Tyler, Texas.

Byline: Meg Major

Creating a more modern, relevant shopping experience was the primary impetus behind an extensive remodeling project at Brookshire's 37,000-square-foot Food & Pharmacy on E. Fifth Street store in Tyler, Texas, that has since resulted in sustained double-digit growth over the prior year.

Choosing a palette of fresh, bold colors for the interior d'cor, as well as new tile flooring and re-skinned cases, the whole store has benefited from the more open atmosphere that in turn, translates into a fresh and inviting shopping experience.

Centerpieces of the remodeled Brookshire's are a full-service meat and fresh seafood counter, as well as a sandwich and olive bar in the deli featuring premium meats and cheeses.The bakery also has new "cakerie" cases to highlight signature treats, including Yums gourmet cupcakes, as well as a new decorating station.

The expanded produce department showcases many new varieties, including more organics, as well as an airy floral department housing an array of fresh flowers and unique gift items.

The exterior storefront also received a full facelift with a more modern and welcoming treatment, which was accomplished with an enhanced design package and a creative use of materials and colors.The parking lot has also been resurfaced and refurbished, including new lighting.

The store now houses a Southside Bank branch, in addition to an in-store pharmacy featuring a wide range of related health-and-wellness items. A new electronic recipe kiosk also provides shoppers the added convenience of meal suggestions and preparation tips.

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Author:Major, Meg
Publication:Progressive Grocer
Date:Jul 1, 2011
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