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Brokers get incentive at 40-acre Lake Laconia.

The owners and developers of Lake Laconia Estates in Westbrook, Connecticut, have devised an unusual incentive for real estate brokers to feature and sell their 16 Phase I building sites within the 288 acres of wooded land surrounding 40-acre Lake Laconia.

The incentive plan calls for brokers to receive the standard 6 percent commission plus a fully pre-paid week's vacation for two to London, Paris, Rome, Rio de Janeiro or Hawaii. The total value of the vacation package is up to $10,000 and includes airfare, hotel, food, tips and transfers. To qualify for the bonus, licensed real estate sales people and/or brokers must complete a sale of a Lake Laconia Estates building site (which range from 1.8 to 3.8 acres) before July 30, 1992.

Purchasers of building sites at Lake Laconia Estates are required to build a home within one year of completion and can either choose from plans devised by nationally renowned residential architects or submit their plans to a design committee for approval.
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Copyright 1992, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:marketing incentive
Publication:Real Estate Weekly
Article Type:Brief Article
Date:Apr 22, 1992
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