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BroadSoft Wins Best Practices Award from Cable Association; BroadSoft and New Global Telecom Set Standard for Best Practices in Business Services Case Study Competition Presented by Cable & Telecommunications Association for Marketing.

GAITHERSBURG, Md. -- BroadSoft, Inc., the leading provider of VoIP application software, today announced that CTAM's independent group of cable executive judges has named BroadSoft(R) recipient of its Best Practices Award in the Industry Supplier category of its Business Services Case Study Competition. CTAM, the Cable & Telecommunications Association for Marketing, recognized BroadSoft for its case study titled, "BroadSoft Business Service Outsourcing Provides Instant Relief and Easy Deployment." The paper is subtitled "NGT's 6DegreesIP platform offers seamless migration of 5,500 end users."

CTAM selected BroadSoft's case study for the Best Practices Award based on the company's role in the seamless migration of thousands of users from Level 3 wholesale VoIP service to New Global Telecom's BroadWorks(R)-based 6DegreesIP product suite. The case study describes the speed, features and practices that ensured service transparency and minimal downtime to users when New Global Telecom picked up a majority of Level 3's wholesale business after Level 3 announced in January 2005 that it would discontinue its (3)Tone hosted PBX business service.

In less than six months, New Global Telecom migrated 5,500 end-users from 245 different businesses to its 6DegreesIP hosted service, which is based on the BroadWorks(R) VoIP application platform. New Global Telecom is an established BroadWorks operator that provides wholesale VoIP service to retail VoIP service providers, including multiple systems operators (MSOs).

The New Global Telecom/BroadWorks solution captured more than 60% of (3)Tone customers, with BroadWorks' feature-rich functionality and carrier-class back office capability being integral factors to the success of the migration. The end-to-end migrations averaged 30 minutes per site with a mean downtime of two to three minutes. The transition activity and multiple vendors involved in the VoIP platform migration were hidden to users.

"We congratulate BroadSoft for their winning entry in CTAM's 2006 Business Services Case Study competition," said CTAM President and CEO Char Beales. "As the cable industry gains market share in VoIP deployment, it's important to share learnings related to the rollout of voice in the business sector. BroadSoft's case study further validates VoIP opportunities for MSOs."

"BroadSoft is honored to receive this distinguished award that recognizes our best practices in VoIP deployment and migration for the cable industry," said Michael Tessler, president and CEO of BroadSoft. "The transition of VoIP services from one wholesaler to another necessitated a rapid response, a flawless plan and smooth execution to assure continuous VoIP service to thousands of users. We are happy to have had the opportunity to share the story so that others might benefit from the experience."

About the BroadWorks Platform

BroadSoft's IMS-compliant BroadWorks(R) platform provides a comprehensive range of VoIP applications, including hosted PBX, IP Centrex, mobile PBX, business trunking and residential broadband services fully integrated into a single VoIP application platform. BroadWorks is uniquely capable of providing these applications with the reliability, redundancy, scalability and regulatory capabilities required to deliver carrier-class service.

About CTAM

CTAM, the Cable & Telecommunications Association for Marketing, is dedicated to helping the cable industry grow by advancing consumer and business-to-business marketing excellence, facilitating collaborative marketing initiatives, and encouraging the mastery of new technology-based products. CTAM helps consumers understand the benefits of cable through national initiatives such as, Cable Movers Hotline(R) and CTAM On Demand Consortium. CTAM provides marketing education, information and networking opportunities to its more than 5,000 members, through conferences, consumer research, publications,, a network of regional chapters, and the CTAM Educational Foundation's centerpiece initiative, the CTAM Executive Management Program at the Harvard Business School.

About New Global Telecom

New Global Telecom, Inc. is the leading provider of wholesale hosted VoIP solutions and outsourced network management services. Through its New Global Telecom and General Telecom brands, the company delivers IP and TDM switch partitioning, outsourced network operations and VoIP services to carriers and Service Providers, including CLECs, ISPs, VPN providers and VoIP-centric companies worldwide. NGT's 6DegreesIP product suite of managed wholesale VoIP products offers Service Providers a highly effective, comprehensive solution to address residential and business end-user needs. 6DegreesIP includes a complete range of telephony features, extensive local & long-distance calling footprint, worldwide conferencing capability, E911 service, training and other support. TDM-to-IP and IP-to-IP switching services are also available. For more information, please visit

About BroadSoft

BroadSoft's VoIP application software is revolutionizing the delivery of hosted telephony and multimedia services. Its flagship BroadWorks(R) technology empowers wireless and wireline carriers to deliver next-generation voice and multimedia applications and advanced features that increase revenue, enhance competitive differentiation and elevate customer satisfaction. BroadSoft's family of carrier-class software products delivers the scale, open architecture and reliability that the world's leading telecommunications companies demand to serve mission-critical enterprise and residential broadband customers. BroadSoft's customer base of 150 network operators, including BellSouth, Korea Telecom, Singtel, Telstra, Verizon and XO Communications leads the industry with more than 1,750,000 lines deployed.

BroadSoft and BroadWorks are registered trademarks of BroadSoft, Inc.

All other names are trademarks of their respective companies.
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Publication:Business Wire
Date:Apr 18, 2006
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