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Brits urged to spice up their lives with rubs.

Spice kit maker Spicentice is hoping to entice more Brits to use rubs on their food.

The company, which launched a range of spice kits into Asda four years ago, has unveiled seven rubs that can be used in a variety of ways - for instance with olive oil as a marinade, or blended with honey as a glaze. The lineup (rsp: [pounds sterling]3.99) comprises BBQ, Pepper, Italian, Tandoori, Ras El Hanout, Fish and Harissa variants.

Spice rubs are popular in other parts of the world-particularly the US-but Spicentice admits many Brits don't yet understand the concept. It plans to educate shoppers with online activity and a printed insert in each rub.

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"We've thought long and: hard about it and have launched the range under a 'make it' sub-brand designed to explain the versatility of the product," said Spicentice founder Ketan Varu.

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Title Annotation:Spicentice
Comment:Brits urged to spice up their lives with rubs.(Spicentice )
Publication:Grocer
Article Type:Brief article
Geographic Code:4EUUK
Date:Nov 19, 2011
Words:145
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