Printer Friendly

British Airways works with ForeSee Results to improve website.


Customer satisfaction measurement company ForeSee Results said today that it will be working with British Airways to measure customer satisfaction of visitors to its website at and help make improvements to the site.

A spokesman for British Airways said that ForeSee Results will enable the company to better understand how it can improve worldwide customer loyalty and repeat visits online.

ForeSee Results will help British Airways understand the current satisfaction of site visitors and also determine what changes will have the greatest impact on key future behaviours.

Financial terms of the contract were not disclosed.

((Comments on this story may be sent to>PDFebruary 17, 2011>JNAIRLINE INDUSTRY INFORMATION.PRICEDATENOT APPLICABLE.DAY
COPYRIGHT 2011 Normans Media Ltd.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2011 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:Airline Industry Information
Date:Feb 17, 2011
Previous Article:US Airways flight attendants to picket at four US airports on Thursday.
Next Article:Southwest Airlines improves hotel booking on

Terms of use | Privacy policy | Copyright © 2020 Farlex, Inc. | Feedback | For webmasters