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British Airways works with ForeSee Results to improve website.

AIRLINE INDUSTRY INFORMATION-(C)1997-2011 M2 COMMUNICATIONS

Customer satisfaction measurement company ForeSee Results said today that it will be working with British Airways to measure customer satisfaction of visitors to its website at http://www.britishairways.com and help make improvements to the site.

A spokesman for British Airways said that ForeSee Results will enable the company to better understand how it can improve worldwide customer loyalty and repeat visits online.

ForeSee Results will help British Airways understand the current satisfaction of site visitors and also determine what changes will have the greatest impact on key future behaviours.

Financial terms of the contract were not disclosed.

((Comments on this story may be sent to aii.feedback@m2.com)).END.PUB430>PDFebruary 17, 2011>JNAIRLINE INDUSTRY INFORMATION.PRICEDATENOT APPLICABLE.DAY
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Publication:Airline Industry Information
Date:Feb 17, 2011
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