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Brite Media Group acquires Mesmerize Marketing.

BANKING AND CREDIT NEWS-April 3, 2018-Brite Media Group acquires Mesmerize Marketing

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Brite Media Group, www.britemedia.com, an out-of-home advertising company, has announced the acquisition of Mesmerize Marketing, the company said.

Based in New York City and founded in 2006, Mesmerize is an established provider of patient education at the point-of-care and the largest provider of static media in high prescribing physicians' offices. Gregory Leibert, the founder and Chief Executive Officer of Mesmerize, and Craig Mait, Chief Operating Officer, will join Brite Media in leadership roles and will continue to operate the Mesmerize business along with their existing team.

Mesmerize provides targeted educational materials including wallboards, literature distribution, branded medical essentials, and mobile integration to patients and care givers in waiting rooms, exam rooms, and other high traffic areas of doctors' offices, dental offices, community-based organizations, AIDS service organizations, and independent pharmacies.

The company's network reaches over 60,000 physicians and 7,500 pharmacies nationwide. Mesmerize's editorial content in English, Spanish and Chinese speaks directly to patients across multiple demographics within specialty practices including diabetes, rheumatoid arthritis, oncology, women's health, pediatrics, mental health, cardiology, and infectious disease.

Brite Media is a specialty out-of-home advertising company focused in three primary areas: Hand-to-hand, transit, and now point-of-care advertising. Brite Media also produces customized coffee sleeves for cafe vendors and other distribution customers. Brite Media is headquartered in New York and Oakland, California. For more information, visit www.britemedia.com

Mesmerize Marketing is a point of care media company dedicated to educating health conscious consumers within our national network of doctors' offices, dental offices, AIDS service organizations, community-based organizations, and independent pharmacies. As a provider of patient education since 2006, Mesmerize continues to deliver brands directly to patients throughout their treatment journey from the waiting room, to the exam room, and again at the pharmacy. For more information, visit www.mesmerizemarketing.com

The Beekman Group is a private equity firm, based in New York, dedicated to bringing financial and operations resources to lower middle-market companies. Beekman's team consists of experienced private equity professionals, as well as a select group of Industry Advisors, who are executives in Beekman's targeted industry segments. This Industry Advisor focused approach to investing is the cornerstone of Beekman's investment strategy -- creating value through accelerating growth and transformational change in partnership with small and middle-market management teams. For more information, visit www.thebeekmangroup.com

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Publication:M2 Banking & Credit News (BCN)
Geographic Code:1U2NY
Date:Apr 3, 2018
Words:413
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