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Brilliant Digital Introduces New Genre of Online Music Content to Growing $327 Million Online Music Industry.

Business/Entertainment Editors & High-Tech/Music Writers


Company Forms Dedicated Brilliant Music Division With

Experienced Team to Drive Development of Online Music

Dreamworks Records Deal Introduces Brilliant Animated Music as

Next Business Opportunity for Online Playback

In a move to place the company squarely into the burgeoning Internet music business as a viable playback alternative, Brilliant(TM) Digital Entertainment Inc. (AMEX:BDE), announced the company's new Brilliant Music banner and the creation of a new form of online music entertainment.

The Brilliant Animated Music (BAM) genre represents 3-D animated streaming music videos that do not require audio download and deliver fluid real-time, full-screen playback and interactivity. Brilliant has retained several industry veterans, including Grammy-nominated record producer Lee Jaffe as executive director to lead the group's music development efforts.

An agreement has already been signed with Dreamworks Records to produce one of the first animated digital video recordings made especially for the Internet.

Brilliant Music was formed as a result of the anticipated growth in online music sales. In an industry that is projected to grow to $2.7 billion by 2003, and to $5 billion by 2005 (Forrester Research), "Brilliant Digital's BAM video offers a paradigm shifting alternative to playing music over the Internet," stated Kevin Bermeister, president of Brilliant Digital Entertainment.

"Our objective is to capture a significant portion of this emerging online business and to add to it with new production and distribution revenue," continued Bermeister. "With the use of our b3d production technology, we are able to provide a total package for consumers, record labels and production companies interested in exploring music distribution on the Web. BAM delivers advanced 3-D animation and interactivity with online promotion and e-commerce opportunities."

Of significance to the recording industry is that BAM titles feature animated likenesses of artists and/or characters created through the use of Brilliant Digital's own b3d production software technology. This technology enables users to playback music videos without audio download.

The b3d animation technology produces advanced 3-D animation with smaller file sizes, while the Brilliant Digital Projector delivers the content simultaneously in real time, which provides viewers with an interactive online entertainment experience in a format that is authorized and approved by record companies; BAM productions are created in tandem with the labels and artists and distributed under mutually agreed upon terms.

BAM features also include interactivity, whereby a viewer is able to click onto the artist to interact with and/or learn more about them, and online sales potential with the ability to click on various icons to purchase CDs directly from the desktop.

The genre also opens doors for new creative license; directors and artists who have grown used to producing traditional music videos can now experiment with animation that will allow them to create with greater freedom and at a substantially lower cost than large-scale video productions.

"BAM represents one of the most exciting advancements in music delivery on the Internet," said Jaffe. "The industry has been searching for a reasonable solution to the issues of time-consuming downloads, copy protection and distribution, herky-jerky video image playback, and artist promotion over the Internet. Brilliant has answered with content that far exceeds anything that has been viewed on the Internet to date."

Also consulting with Jaffe at Brilliant Music is well-known music industry attorney David Codikow. In addition, Brilliant Digital's vice president of business development for the company's content production group, Andrew Lee, has been upped to Sr. VP strategy & development, and will dedicate his efforts exclusively toward growing the Brilliant Music business.

The first Brilliant Music production is through an agreement with Dreamworks Records, which allows for the creation of a four-minute BAM video for rock artists, The Long Beach Dub All Stars, featuring Barrington Levy, and the group's "Saw Red" cut from the Dreamworks album titled "Right Back."

The BAM video will be distributed by Brilliant Digital, which holds the exclusive worldwide rights and will syndicate this content via the network of Web sites already carrying Brilliant-produced content.

About Brilliant Digital Entertainment and b3d

Brilliant Digital Entertainment is a leading entertainment content producer, technology developer and tools provider with an established library of episodic serial content created for the Internet. These 3-D digitally animated interactive series feature popular television, comic book and motion picture characters that include Superman, Xena, KISS, Popeye and Ace Ventura.

Developed using Brilliant's proprietary suite of b3d software tools, the full-screen productions have smaller files for faster downloads. Content is distributed broadly via Internet syndication to partners including Yahoo, Warner Brothers On-line, Roadrunner, @Home and Find out more at

Brilliant's b3d studio is a suite of authoring tools that enable the creation and presentation of interactive streaming 3-D Web content. These tools were developed to meet the production needs of studios, production houses, Web content suppliers, advertising agencies, e-commerce companies and educational institutions to produce 3-D animation for both Internet and television distribution. For information visit

Information about Forward-Looking Statements

Statements in this news release that relate to (i) the growth in online music sales, (ii) Brilliant's desire to capture a significant portion of the online music business, (iii) future agreements with record labels for BAM features, and (iv) other projections, events or performance are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Actual results may differ materially due to a variety of factors, including those factors set forth in Brilliant's most recently filed Form 10-KSB report and 10-QSB report which are available from Brilliant Digital Entertainment's Investor Relations department and may be obtained by calling or writing to Mary Lou Hotsko, the company's vice president of marketing & Communications, at 818/615-1501.

Note to Editors: The $327 million figure in the headline regarding the growing online music industry is from Jupiter Communications.
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Publication:Business Wire
Date:Oct 31, 2000
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