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Brighton House Associates Launches BHA SalesDesk(TM), The Hedge Fund Industry's Most Effective Sales and Marketing Solution.

New System Uses Research, Technology to Efficiently Connect Hedge Fund Managers and Investors

HOPKINTON, Mass. -- Brighton House Associates, LLC (BHA) today launched Brighton House Associates SalesDesk[TM], on-demand Web-based software that enables hedge fund managers and marketers to dramatically increase the productivity of their sales efforts and raise money from targeted investors faster than ever before. The solution, available immediately, is sold directly to customers and is in use by hedge funds, broker/dealers, funds-of-funds, as well as by industry service providers.

Worldclass CRM Through a Browser

Though revolutionary in its approach and purpose-built for the hedge fund industry, BHA SalesDesk is intuitive, easy-to-use and requires no IT support. Any user familiar with Web browsers and basic office software can use BHA SalesDesk immediately to reap superior gains in efficiency, power up their sales productivity and more quickly turn prospects into clients. Now, fund managers can consolidate lead generation from multiple sources to the BHA SalesDesk system, view comprehensive profiles of every individual and company with $25 million or more invested in hedge strategies, and access contact information, investor preference, current interests, and previous investments. With BHA SalesDesk, managers can:

* Integrate, centralize data and contacts with easy-to-use tools that are fully compatible with the most common contact management, word processing and database packages

* Track, monitor, and manage end-to-end sales and marketing efforts - from prospecting to asset collection

* Create and manage multiple prospect and lead lists

* Qualify and manage prospect status with communication tracking, task lists, event scheduling

* Send customized emails through the BHA platform, and create powerful reports to help analyze sales progress.

Global Investor Database Powered by BHA Research Team

The BHA SalesDesk solution enables managers to streamline the process of marketing their funds to the most appropriate investors by reaching only those that are most suitable for their style and focus. BHA's professional research team is dedicated to rigorously updating and perfecting the database and working directly with hedge fund managers and marketers to deliver a constant flow of qualified sales leads from BHA's proprietary database of 20,000 proven hedge fund investors around the world. The BHA research analyst team forges relationships with potential investors, collecting detailed information on their alternative investment goals, needs, likes, dislikes and restrictions. The team then streamlines and packages this information to help managers and marketers easily identify individuals, family offices, institutions, funds-of-funds or other qualified investor who may be interested in the manager's investment style and approach.

"As a hedge fund industry veteran, I saw first hand the inefficiencies inherent in the traditional marketing process as managers and marketers were forced to use a hodgepodge of paper, PC-based applications, PDAs and sticky notes to track qualified investors in what had become an antiquated and expensive effort to raise assets. I founded Brighton House Associates to better connect managers and marketers with the complete universe of hedge fund investors around the world," said Daniel C. McDermott, CEO, Brighton House Associates. "SalesDesk was designed from the ground up to align fund mangers and marketers with fully qualified investors, while raising the level of efficiency and driving down costs as well."

"Brighton House's SalesDesk has made my sales efforts more productive and given me a new level of flexibility and efficiency," Said Brendon D. Mahoney, Director of Business Development, West Mountain Partners, L.P. "Before using BHA SalesDesk, I was using an Excel spreadsheet and doing my marketing research largely by hand, but now my marketing programs are more efficient, I can take them anywhere I go because SalesDesk is Web-based, and I can reach more prospects, faster, worldwide. BHA SalesDesk has made my job a lot easier."

About Brighton House Associates

Founded in 2006 by Daniel McDermott, a veteran hedge fund marketing professional, Brighton House Associates, LLC (BHA) offers solutions that address the vast inefficiencies inherent in the sales and marketing of hedge funds. The company's technology solution, SalesDesk(TM), is the only on-demand tool designed from the ground up for the alternative investment business to streamline lead generation and deliver the industry's most robust customer relationship management (CRM) functionality. Today, Brighton House customers include Wall Street brokerage houses, multi-billion dollar hedge funds and funds-of-funds, and industry service providers.
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Publication:Business Wire
Date:May 14, 2007
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