Bridging the gap between rich and poor.
THE Millennium Bridge was lit in green and gold last night to launch a Fair Trade campaign.
Traidcraft, the UK's leading Fair Trade charity, was launching its Fair Necessities appeal, it's largest ever fundraising campaign.
The appeal is to help smallholder farmers in some of the world's poorest countries escape poverty and build better lives, enabling them to afford the essentials they consider important in everyday life.
Smallholder farmers produce 70 percent of the world's food, yet represent 50 percent of the planet's poorest people.
International Development Secretary, Justine Greening, who is supporting the appeal, said: "Around 28 million people in Bangladesh live in extreme poverty, unable to access the basic necessities that so many of us take for granted.
"Traidcraft's Fair Necessities Appeal will help smallholder farmers around the world support themselves to escape poverty. By matching public donations to the appeal pound-for-pound, we can give isolated farming households in Bangladesh the skills, equipment and services they need to boost their incomes, improving the quality of life of thousands of people for good."
Larry Bush, Marketing Director at Traidcraft said: "During a very recent trip to Bangladesh, we asked farmers what their top necessities in life were and they listed things like electricity, irrigation systems for the fields, and food on the table.
"This contrasts greatly with the necessities we in this country consider to be important.
"Traidcraft works in some of the world's poorest countries and we really are changing lives."
Larry Bush of Traidcraft - he's recently returned from a trip to Bangladesh and is determined to do what he can to help the stricken