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Brewery commissions new tap handle for its Christian Moerlein beer brand.

Brewery commissions new tap handle for its Christian Moerlein beer brand

The Hudepohl-Schoenling Brewing Co. has begun utilizing a new tap handle, designed by artist Michael Frasca, for its Christian Moerlein beer.

"We wanted a handle that would reflect the product's rich Germanic brewing tradition," said Francie Patton, director of public relations for Hudepohl-Schoenling. "Cincinnati artist Michael Frasca was given the job of designing the handle. Under Michael's direction, a ceramic handle with traditional German salt glaze that looks as natural today as it might have in the 1800s when Moerlein was first brewed in Cincinnati, was created. It is a true work of art."

According to Patton, the project took nine months from concept to final piece. First, pencil drawings incorporating elements of the label were produced, then a wood and wax model of the design. The model was then refined, brought to completion, and cast in rubber to produce plaster molds for casting the finished product in clay. The clay body is a combination of four different clays, formulated and mixed to maintain detail and strength in the finished piece.

Glaze tests were run on the handle until the right texture, color and combination of glazes were achieved, Patton continued. The taps are then fired, inspected and assembled.

"Michael treats each handle as an individual piece of sculpture," Patton said. "Christian Moerlein is a very special product and the handle reflects that. Just by looking at it, the consumer knows this isn't just another ordinary beer."

PHOTO : ADDING THE FINISHING TOUCHES, artist Michael Frasca hand glazes detail onto the body of a Christian Moerlein tap handle before the final firing. Frasca was chosen by the Hudepohl-Schoenling Brewing Co. to create a new tap handle for the brand.
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Title Annotation:Hudepohl-Schoenling Brewery Co.
Publication:Modern Brewery Age
Date:Jan 27, 1992
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