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Brewers fight to stay on campus.

Brewers fight to stay on campus

Brewing companies could face new restrictions in sponsoring events on college campuses under an amendment to the Senate's anti-drug bill.

Sen. Jeff Bingaman (D-NM) added a sweeping amendment to the bill severely curtailing alcoholic beverage companies from sponsoring any sort of event on a college campus. Under the amendment, the companies would not have been permitted to sponsor concerts, buy athletic equipment for schools or sponsor football games or parties.

However, Sen. Herbert Kohl (D-WI) introduced a second amendment that would largely take the sting out of the original measure.

Under the initial amendment, federal funds would be denied any college that allowed alcoholic beverage companies to sponsor campus events of any sort, including added support of athletic, musical and cultural activities. It would also prohibit the distribution of pamphlets or promotional materials around Spring Break.

Kohl's amendment, however, allows sponsorship of activities, though the companies can identify their sponsorship with no more than a logo. It also allows newspapers to run liquor ads, although it suggests rejecting those that "promote irresponsible consumption."
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Publication:Modern Brewery Age
Date:Oct 16, 1989
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