Printer Friendly

Breakdancer lives his fashion dream.

A breakdancer from the Midlands is living his very own American dream - turning his back on a career in accountancy to launch a fashion business selling clothes from across the Atlantic.

Style-conscious Paul Gittins has opened Dr Flex American Street Trends, in Erdington, selling brand-name hip-hop and urban clothes from Ecco, G-Unit, Akademics, Sean John, Rocaware and others.

The 41-year-old from Kingshurst worked as a book-keeper before being made redundant but for many years harboured the ambition of launching his own fashion business.

Now he has achieved his dream thanks to help from the team at the Pertemps Employment Alliance (PEA) centre, Smith's Wood, near Castle Bromwich.

He was helped into self employment as a trader by PEA after being unemployed for more than three years and entering the New Deal programme.

Mr Gittins was also given advice by employment coaches and provided with nearly pounds 1,900 funding for shop fittings and rental of his unit upstairs at the InShops market, Erdington.

He said: "I came up with the idea of opening my own fashion shop focusing on American hip-hop and urban clothing and, after carrying out market research, realised that there was potential.

"Everything is imported from the US, including clothing such as tracksuits, t-shirts, jeans, jackets, and jewellery, belt buckles, chains, pendants and lots of other items."

Paul is also a member of breakdance group Broken Silence who have performed at many events including the Mothers Against Guns event in Birmingham last year


American dream - Paul Gittins and colleague Zoia Hickson show off some of the clothes and jewellery at the new shop in Erdington
COPYRIGHT 2005 Birmingham Post & Mail Ltd
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Title Annotation:Business
Publication:The Birmingham Post (England)
Date:Aug 23, 2005
Previous Article:Rentokil target of Gerry's company.
Next Article:T@lecom's device to track patients.

Related Articles
Fashion's waltz with the dance world.
SEVEN DAYS WITH SAM MANN; Our Queen Of The Social Scene on the week ahead.
Battle of breakers.
'Kidnap' alert over dance video.
Record crowds expected at urban youth festival.
Nemisis and Escala clinch it; BRITAIN'S GOT TALENT.
Who's that with BGT star George?

Terms of use | Copyright © 2018 Farlex, Inc. | Feedback | For webmasters