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Brau und Brunnen posts 70% increase.

Brau und Brunnen U.S.A., importer of Germany's Dortmunder Union brands, announced a 70-percent sales increase for its entire brand portfolio in 1992, as compared to the same period a year earlier.

According to Gunter Graefenhain, the importing company's president, sales of Dortmunder Union Dark accounted for 40 percent of Brau und Brunnen's U.S. sales. Graefenhain claimed the brand's use of toasted barley helps achieve its "pleasant taste."

Brau and Brunnen also began importing Schultheiss Pilsener to two American test markets in 1992. The brand enjoys a 60-percent market share in Berlin, Graefenhain explained, and as such, he expects the brand to do well in the coming year while moving into more markets.
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Title Annotation:Brau und Brunnen U.S.A.
Publication:Modern Brewery Age
Date:Mar 8, 1993
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