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Braswell & Son Pawnbrokers: obligation and ability equal productivity.

Braswell & Son Pawnbrokers is focused on building lasting relationships and meeting needs. The company believes that if one has the ability to help, they also have an obligation to do so. A career as a pawnbroker is a unique opportunity to get to know people well and help them. These relationships are not only with customers, but also with each other and the company.

Braswell & Son Pawnbrokers is in the relationship business; by building relationships with customers it is better able to understand and meet their needs. Sometimes those needs present themselves as a short-term cash need, other times those needs are a great deal on a vintage handbag or piece of jewelry for a special someone.

Troy Braswell opened the first location in southwest Little Rock in 1979. There are currently two Braswell & Son Pawnbrokers locations in Little Rock and one in Conway.

Everyone knows the importance of focusing on customers. Focusing on the development and needs of employees is often overlooked or viewed as a business cost to be minimized.

Braswell & Son Pawnbrokers' experience is that focusing on the development and care of employees creates an atmosphere where individuals are not only more satisfied in their work, but they are also more productive. So by investing in and focusing on employees, the company becomes more profitable because employees are more engaged at work and more committed to serving customers well.

"Our people are not machines, but they spend more time at work than any other waking activity," said Douglas Braswell, CEO. "Ignoring the emotional, physical and mental needs fails to recognize the commitment to work that we all make."

The company engages team members weekly to ensure that they have the tools they need to do a great job, that they are properly supported in their work and then listen and respond to their input. At the same time, managers are measuring and rewarding achievement in meeting weekly productivity goals.


* The company enjoys outings to Arkansas Travelers games, the zoo and Burns Park.

* Offering the services of popular corporate chaplain Larry, with Corporate Chaplains of America.

"The irony is that investing in our team doesn't cost money, it makes money"



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Author:Braswell, Douglas
Publication:Arkansas Business
Date:Sep 26, 2016
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