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Brand Royalty.

Brand Royalty

Matt Haig

Kogan Page

120 Pentonville Road, London N1 9JN, United Kingdom

0749448261 $19.95 www.kogan-page.co.uk

Written by independent marketing and branding consultant Matt Haig, Brand Royalty: How the World's Top 100 Brands Thrive & Survive is an insightful guide to the tips, tricks, and techinques that one hundred of the most popular brands in America and worldwide use to remain successful in an increasingly competitive marketplace. From pioneer brands, that have earned trust across multiple generations (Heinz, Gillette), to brands that market themselves as status symbols (Rolex, Tiffany & Co.), to brands that laud their own consistency (Coca-Cola, Campbell's soup) and much more, Brand Royalty is filled cover to cover with ideas to consider when formulating one's own brand, and charting a direction in which to take it. Highly recommended for small business owners and big business branders or marketing consultants alike.
COPYRIGHT 2007 Midwest Book Review
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Author:Carson, Michael J.
Publication:Reviewer's Bookwatch
Date:Feb 1, 2007
Words:146
Previous Article:A Declaration of American Business Values.
Next Article:Winning or Losing the Financial & Retirement Race.
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