Branching into wood a sound move.
But in the case of Warwickshire man Tim Smith, creativity and business really are prospering.
Tim studied architecture at university in Nottingham and was training
as an architect before branching off to north Devon where he spent time studying furniture design and making under David Savage, regarded as one of the country's top furniture designers.
"It just kind of snowballed," he said. "It was something for which I found a passion."
However, Tim needed more than good intentions - and so turned to Enterprising Warwickshire, a service provided by Warwickshire County Council targeting start-up companies with dedicated business mentoring.
"I want to grow the commercial and retail commission side, helping create stimulating working environments and attractive retail spaces.
"I hope to continue raising the bar for exciting design in the home."
GOOD WITH WOOD: Tim Smith, owner of Create Furniture in Warwick