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Bradley Presidential Campaign Uses Juno to Reach Voters in Iowa, New Hampshire, and California.

Business & Internet Editors

WASHINGTON, D.C.--(BUSINESS WIRE)--Jan. 10, 2000

Juno Online Services, Inc. (NASDAQ: JWEB) announced today that the U.S. presidential campaign of Bill Bradley has begun a multistate advertising campaign over the Juno(R) service to reach New Hampshire, Iowa, and California voters. The online campaign will run from January 10 to March 1, 2000.

Juno will target the Bradley campaign's banner advertisements to 100,000 Juno subscribers in three key states, and the campaign will also be advertised nationwide on the new advertising and navigation panel introduced with 4.0 of the Juno software. The interactive messages will encourage Juno subscribers to click through to the Bradley campaign Web site to learn more about the candidate, volunteer, and make donations.

According to Juno Advocacy Network director Roger Alan Stone, Bill Bradley's decision to enlist Juno is strong evidence that Internet advertising has reached the mainstream. "Much as the holiday shopping season proved that e-commerce has come of age," Stone said, "the 2000 election season is proving that online advertising is the new coin of the political realm."

About Juno

Juno Online Services, Inc. is a leading provider of Internet-related services to millions of computer users throughout the United States. The company provides several levels of service, ranging from basic dial-up Internet access -- which is provided to the end user for free -- to high-speed broadband access, which is currently being tested in selected markets. Juno's revenues are derived primarily from the subscription fees charged for its billable premium services, from the sale of advertising, and from various forms of electronic commerce.

For more information about Juno, visit www.juno.com/corp. To get a free copy of the Juno software, go to www.juno.com, or call toll-free 1-800-TRY-JUNO.

Statements in this press release regarding Juno Online Services, Inc. that are not historical facts are forward-looking statements and are subject to risks and uncertainties that could cause such statements to differ materially from actual future events or results. Any such forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. The following factors, among others, could cause Juno's actual results to differ materially from those described in a forward-looking statement: limited history of offering Juno's billable premium services and free basic service in its current form; history of losses; failure to retain or grow Juno's subscriber base; increasing competition from existing or new competitors; inability to sustain current levels of subscriber acquisition or retention; inability to successfully migrate members to or retain members in Juno's billable premium services; increased telecommunications costs resulting from the expansion of Juno's free basic service; rapid technological change; possible unavailability of financing as and if needed; decreases in the popularity of the Internet among consumers or as an advertising medium; dependence on a limited number of vendors, including without limitation third-party vendors for the provision and roll-out of the Juno Express broadband service; dependence on strategic marketing alliances as a source of revenues; inability to achieve telecommunication cost savings through efficient hardware utilization of per-modem pricing; possible industry consolidation; and potential fluctuations in quarterly and annual results. This list is intended to identify only certain of the principal factors that could cause actual results to differ. Readers are referred to the reports and documents filed by Juno with the Securities and Exchange Commission, including the Registration Statement on Form S-1 filed January 7, 2000, for a discussion of these and other important risk factors.
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Publication:Business Wire
Date:Jan 10, 2000
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