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Boy wizard works his magic for publishers; IN ASSOCIATION WITH Rensburg Sheppards.

PUBLISHING house Bloomsbury said the launch of the paperback edition of Harry Potter and the Half-Blood Prince helped it to a 6.5% hike in revenues.

Bloomsbury added that three of its books had been recommended by the Richard & Judy Book Club, boosting profits in its adult titles for the six months to June 30.

The publisher reported a 3% rise in pre-tax profits to pounds 4.2m on revenues of pounds 37.7m.

Record-breaking sales of the hardback edition of Harry Potter and the Half-Blood Prince ensured Bloomsbury banked profits of pounds 20m last year.

The paperback version was released in June and J K Rowling is preparing the seventh and final title - although a release date has yet to be scheduled.

Further benefits are expected to stem from the screening of the next Harry Potter film, due in July 2007.

The "Richard and Judy effect" has become a publishing phenomenon with many titles becoming best-sellers following an appearance on their Channel 4 show.

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Harry Potter's latest adventure has helped to lift publisher Bloomsbury's revenues
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Title Annotation:Business
Publication:Daily Post (Liverpool, England)
Date:Sep 20, 2006
Words:178
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