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Botox on high street is 'a recipe for disaster' EDITED BY SALLY MCLEAN Plastic surgeon's warning as store chain launch cosmetic procedures in London store, with view to nationwide rollout.

Byline: ANNE BROWN

SUPERDRUG could soon be offering Botox and fillers but medical experts have warned about potentially dangerous cosmetic procedures being available on the high street.

The company have launched a Skin Renew service in one of their London stores but plan to roll the service out around the country.

Customers will have to be at least 25 and will only be able to have treatments after a phone booking and consultation with a qualified nurse. Treatments will start at PS99.

Reality shows such as Love Island, where contestants boast of having cosmetic procedures, have seen a spike in demand for Botox and fillers.

Superdrug, who are sponsors of Love Island, say the Skin Renew is an answer to an increasing demand from customers.

Caris Newson, Superdrug's head of health and wellbeing services, said: "We're launching this service in response to customer demand for anti-wrinkle and skin rejuvenation treatments.

"We're listening to what people are telling us they would like, which is the reassurance that if they choose to have aesthetic treatments then it will be administered by highly qualified nurse practitioners in a private consultation room.

such and medical should in a "Our minimum age for this service is currently 25 to ensure that, when supported by a full clinical consultation, our customers are able to make the best decisions about engaging in aesthetic treatments."

Consultant plastic surgeon Taimur Shoaib, who founded the award-winning La Belle Forme clinic in Glasgow, said getting treatments in the same place you buy toiletries and make-up was "a recipe for disaster".

Shoaib said: "Treatments such as Botox and fillers are medical and should be performed in a medical clinic, not a high street pharmacy. The complications of fillers can be quite dangerous and the risks include blindness.

"Thankfully, these things are rare but when they are threatened, it requires extensive knowledge, experience and skills to recognise and treat.

"We are seeing an increasing number of people coming to us, usually younger women who have had their lips done with complications associated with fillers performed in cheaper places.

"They end up spending far more money just to fix the complications.

"In the speciality of cosmetic medicine, we want to drive quality standards high. We don't want there to be a race to the bottom of quality.

"My impression of Superdrug is that it is cheap and cheerful and putting health care in a cheap and cheerful environment is a recipe for disaster."

In their advert for nurse practitioners, Superdrug have asked for experienced staff who are "qualified in the use of Botulinum Toxin Type A & Dermal Fillers".

But they also stipulate a need for those who "have the boldness to try new marketing ideas, raising awareness of service" and are "commercially minded".

Shoaib said it was worrying to be recruiting staff on the grounds that they are commercially savvy.

He said: "Healthcare should not have being 'commercially minded' at the forefront. It should be all about looking after patients and trying to do the best for them, looking at their history and examining them properly and giving them treatment which gives them the best outcome.

"They have shifted the perspective of health care into a commodity, a money-making business."

Superdrug said the nurse prescriber in their London store specialises in aesthetic medicine, has 18 years' experience and is trained to understand and administer the major brands of toxin and fillers.

Treatments such as Botox and fillers are medical and should be performed in a medical clinic

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BEAUTY JAG Injection of Botox, left. Taimur Shoaib, above. Main pic: Getty
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Title Annotation:Features
Publication:Daily Record (Glasgow, Scotland)
Geographic Code:4EUUK
Date:Aug 17, 2018
Words:597
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